The current fan apparel market seeks to pigeonhole fans: men into bland colors, women into decidedly "girly" shades, florals, and rhinestones. It's outdated, with too many restrictions and little room for creativity.

Thus, Girl At The Game merchandise was born out of a desire for affordable, fun athleisure.

Unlike most fan apparel, all GATG merchandise is unisex (unless specified otherwise) and fully customizable for your team colors. It's more than game-day apparel; it's your workout outfit, errands outfit, pajamas, and everything in between.